Week 4 Madonna

Madonna managed to sustain her success by diversifying her interest in different parts of the business. She never focused only on music. She was always in the trend, always working with successful artists at the time. Great bargaining power and influence over others. Powerful image, powerful brand which gave her a major competitive advantages in attracting more and more fans. Very ambitious person, very motivated. Came from a poor family. Always had the fear of loosing everything.  We have learnt from the strategic case study that a good leader can go and be part of any industry without even being very talented within that industry and be very successful. Madonna was never a great singer but she was a great leader, a great entrepreneur, she was and still is very ambitious and that made her very successful. She is not just a singer, she became an iconic person, a brand, a trusted brand that attracted millions of people across the world. We have also learned that luck can be of great importance. But most importantly is that once you get to have a great reputation many doors can open and opportunities jump n your way. Madonna made great use of her reputation and managed to spread her brand across other industries too, which is not always easy. More harm can be done by entering other industries, but Madonna managed to do it right and strengthen even more her position. We can compare this case study with Carrefour case study. The huge retailer also decided to diversify their brand by making great investments in organic food, which turned out to be very unsuccessful. Madonna decided to enter the movie industry which was a great success. If we look at these brands (Carrefour and Madonna), both have a great reputation, a great name, what made Madonna successful when she decided to enter different markets? Even though we are talking about different industries, I believe the answer can be found in the management style, the leadership style, where some are better than others.